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About Us

New Zealand is in Lockdown due to Covid 19 - We are still taking online orders and you are able to browse through our website. But sorry, we are unable to fill online orders until the lockdown has been lifted. We wish you and your family well during these difficult times - Jill x




Actually the story starts with two of the great Kiwi traditions, a love affair and the O.E. However, in this case it started from the other side of the world (England) and wound up here in New Zealand!

I fell in love…. clean oceans, big sky, majestic scenery and friendly people, I knew I had met my soul mate when I met New Zealand.

With a passion for textiles and crafts (having a mother who sewed for “all the family”) I embarked on the dusty, bumpy, adventurous, soul searching and ultimately rewarding road of building the business Jill Main New Zealand.

That was, well, a few years ago and the love affair continues unabated to this day.

I've been very lucky and have a great team of people who work with me. Together we bring all the ideas into reality. We're based in Kumeu, North of Auckland, surrounded by flora and fauna that have inspired so many collections of our merino clothing, jewellery and accessories, each piece hand crafted and almost all of our collections in sympathy with nature.

We have a few touchstones that run right through the business – simple ideas that keep us at the forefront of New Zealand design.

-We use only the finest materials from sustainable sources

-We use local skilled artisans to design and make our beautiful collections

-Everything is made right here in New Zealand

Most of all I'm privileged and lucky to say. I love what I do, the products we create and the connections that these products have lead me to make with our customers and suppliers throughout New Zealand.

Thank you for visiting and enjoy our site.